Why buy local? Part 2: It’s good for everyone in the neighbourhood
(photo by Thomas Hawk)
When you buy locally-grown food, it’s not only farmers who benefit–it’s good for the local community and economy as well.
One of the best sources of high quality, super-fresh local food is the farmers’ market. Farmers’ markets are popular with customers who appreciate the chance to meet the person who grew and produced their food–in Saskatoon’s case in particular, they help to reconnect urban people to the (sadly, much-forgotten) agrarian heritage of the province. But markets also provide a higher financial return for the vendors themselves. Under the market model, farmers get to keep all the money from the sale of their food-rather than just a small fraction from selling it to a middleman, who then sells it to another middleman, who sells it the consumer for a profit.
Having a healthy number of local farmers means that larger grocery stores and supermarkets increasingly have a reliable source for local food and don’t have to truck in lettuce, herbs, or cucumbers from California during the summer. As fuel (and food) costs continue to escalate, sustainable local suppliers are going to become a more and more attractive option for stores and consumers alike. In turn, local farmers benefit by gaining access to a large and steady market for their food, increasing their profile and encouraging other people to get into the local food business. Farmers’ markets may be the pinnacle of the local food movement, but to feed an entire city, it is vital that chain and independent grocery stores also get in on the action.
Sustainable local farms also help to keep surrounding communities alive. Small Saskatchewan towns have been dealt a huge blow over the past 70 years by the ever-increasing scale and industrialization of agriculture. But money spent on local food provides local jobs and gives people a reason and means to stay in their community, stimulating all other areas of the local economy. A larger number of small farms can also provide a more even scattering of local jobs, not just a cluster at some massive pig barn or processing plant in the middle of nowhere that workers have to drive many miles to get to. They also help spread the risk, economically speaking-if one company or industry gets hit for whatever reason (as with the Spudco debacle or avian flu epidemic in BC), it has a much bigger impact on the local community than if something catastrophic happens to a smaller operation.
Finally, the recent upsurge in interest in local food has meant a huge economic boost for Saskatoon in particular. It’s no accident that when this city finally decided after 40 years to develop the south downtown, that a permanent farmers’ market was part of the plans for the site. The new main market at River Landing serves as a destination for local people and visitors for shopping, and is a vital piece in the overall strategy to encourage people to live in, work in, and visit the riverfront area and historic core neighbourhoods. What’s more, there has still been so much spillover interest in local food that another farmers’ market started up last summer to fill the gaps for the north, east, and south sides of the city, four days a week.


